Connecting with chinese millennials: the Pizza Hut Challenge
Over the years, Pizza Hut's menu seems to have lost its appeal. In order to reconnect with Chinese millennials, China's Pizza Hut locations are getting a refreshed logo, trendy new store designs and furnishings, and employee uniforms from New York-based fashion designer Anna Sui.
The new restaurant layout, which will progressively launch over time to China's 2,200-plus locations, features an open kitchen, bar, indoor garden, and family dens.
Details — >
Will a new logo and some new uniforms be enough to have young Chinese go bezerk for pizza?? Share your thoughts in the comments section.
(via The Motley Fool)